THE ESSENTIALS. IN 3 STEPS.

A 3-step daily routine designed to meet the real needs of men's skin: cleanse, correct, strengthen.

Step 01 - Cleansing Gel

How to Use:

  • Apply a small amount to a damp face.
  • Massage for 60 seconds in circular motions (avoid eye contour).
  • Rinse with lukewarm water and pat dry.

Frequency of Use:

  • Morning and/or evening depending on your skin type.
  • Follow with Moisturizer and Mask 2x/week.

Pro Tips (Barber)

  • Finish with 10–20 seconds of cold water for a toning effect.
  • For short beards, massage well the skin under the hairs.
  • After sports: cleanse quickly to remove sweat & pollution.

Step 02 - Moisturizer

How to Use:

  • Apply a small amount to a clean face and neck.
  • Massage until fully absorbed.

Frequency of Use:

  • Morning and/or evening depending on your skin.
  • Use after the Cleansing Gel and supplement 1–2x/week with the Creamy Mask.

Pro Tips (Barber)

  • After shaving: apply a thin layer to soothe and restore comfort.
  • If you are new to retinol or if your skin is sensitive: start every other night, then gradually increase frequency.
  • Avoid the eye contour area and combining other retinol-based products in the same routine.

Step 03 - Creamy Mask

How to Use:

  • On clean, dry skin, apply a generous layer to the entire face (avoiding the eye area).
  • Leave on for 10–15 minutes, then remove any excess with a damp cotton pad or rinse with lukewarm water.

Frequency of Use:

  • 1 to 2 times/week, preferably in the evening.
  • Follow with the Moisturizing Cream.

Pro Tips (Barber)

  • Set 2 days (e.g., Tuesday/Saturday) to maintain consistency.
  • Sensitive skin: start with 10–12 minutes.
  • Rinse lukewarm → cool to revive radiance.
  • After showering: skin is more receptive (more even application).